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“White Label Analog have created a sound that echoes some of the greats in the Indie and Alternative genres (The Strokes, Bloc Party, The Hold Steady and Two Door Cinema Club), while remaining uniquely their own.” - Paul Driscoll (RadioBDC: Director of Operations and Program Development) “I play over 40 new tracks weekly, and "Echoes" has been one of my strongest reaction songs of the year.” -Bruce Rave (host of syndicated show Go Deep heard on KXRN, Indie1031.com, WSUM, and WVMO) “My 2 favorite shows at SXSW- The Dandy Warhols and THESE guys- White Label Analog! Great songs! Loved their sound. We added “Echoes” immediately.” -Mike Fuller (Program Director-KACV FM90)
So often, debut albums are saddled with the weight of expectation. The members of Austin, Texas-based White Label Analog—vocalist Chris Didear, guitarist/vocalist James Millican, drummer/vocalist Heath Macintosh, keyboardist/vocalist Alison Pepper, and bassist Aaron Herbster—have been through that pressure before, and they know how to rise to the challenge with their electrifying debut album, In Case You Just Tuned In.
A theme of carpe diem envelops much of In Case You Just Tuned In. Even in the album’s most personal moments, White Label Analog is focused clawing their way out of the dark and into the light. Musically, the album is bursting with the vitality of this mantra, with energetic synths and vivacious drum beats that recall the most joyous moments in the listener. The result is an eclectic group of songs that seems to pull as much from pop rock traditions like The Killers as they do from indie bands like Two Door Cinema Club and Modest Mouse. In an era of convergence between indie rock and pop music, White Label Analog is the daring alliance between the two. Call it indie rock for the poptimist generation.
released September 2, 2016
Produced by White Label Analog
Recorded at Music Lane Studio, Austin
Mixed by Mark Needham (Saint Motel, Coin, The Moth & The Flame)
Dwight Baker (Kelly Clarkson, Blue October, Bob Schneider)
Chris “Frenchie” Smith (Gary Clark Jr., Built to Spill, Jet)
Mark Dufour (Ghostland Observatory, Vertical Horizon, Love Spit Love)
Mastered by Joe LaPorta (The Killers, Imagine Dragons, Vampire Weekend)